Engagement Archives - IH Digital
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Engagement

ASEAN market has been rapidly growing and offers enormous potential for business expansion. With levels of urbanisation, consumerism and lifestyle needs within Asia, the growth opportunities are appealing for businesses to expand. But expanding your business into foreign markets can be challenging due to the cultural...

As the famous proverb goes, “The way to a man's heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring...

With 139 million daily users, Weibo is one of China’s largest social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on...

Nowadays, most people often use social media as a tool for keeping up with their favourite brands as well as discovering new products. By using digital marketing tactics, smart marketers are seizing this opportunity to strengthen their presence on social media during holiday seasons throughout...

Using Facebook as a content marketing platform has been common for marketers over the years. With its recently added functions such as Facebook Live, Facebook 360 or Facebook Apps, most brands are now fully utilising its versatile range of products to promote their businesses as...

Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Toyko,...

Holidays and special occasions are the times to keep a look out for interesting digital marketing campaigns as most marketers are promoting very aggressively. “Pamper your Mum” is the key message that all online marketing campaigns are conveying this Mother’s Day. Following the latest digital...