部落格 - 藝赫廣告 | 亞洲 360° 數位行銷公司 | 香港
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部落格

One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus. Recently, the Singapore government initiated “circuit breaker” measures to curb the spread of COVID-19. As a result, the majority of the workers were compelled to work from home from 7 April to 4 May 2020.   As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, hashtags greatly flourished, which provided ample entertainment to many of its users. If you’re on TikTok, you should watch out for these trending hashtags in Singapore today. We’ve compiled here this week’s three most viewed hashtags for you to watch or join.   [caption id="attachment_16835" align="alignnone" width="1024"]                                               Screengrab of the #stayathome hashtag archive page on TikTok[/caption]  

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying:       As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome! Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home. As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks.
@jazephuaWith entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L♬ original sound - Jaze Phua
To date, the hashtag has a whopping 7.4 billion views from all over the world. [caption id="attachment_16837" align="alignnone" width="1024"]                                                          Screengrab of the #LepakAtHome hashtag archive page on TikTok[/caption]  

#LepakAtHome – Lepak in Your Most Creative Way and Win a Prize!

If you’re going crazy “doing nothing” at your own home, why not lepak and win a prize? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.” Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking! This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding.  
@zihaolol98My kind of ##LepakAtHome Some Art and magic? What’s yours?##AJSpringBreak♬ Spring Break - AJ Mitchell
In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join. When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public. Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home!

#DoTheLifebuoySG – Be Extra Clean and Safe with Proper Handwashing

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans. [caption id="attachment_16834" align="alignnone" width="1024"]                                                 Screengrab of the #DoTheLifebuoySG hashtag archive page on TikTok[/caption]   Famous Singaporean TikTok influencers like Benjamin KhengJian Hao TanTaufik BatisahCrystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao.

Jian Hao Tan – 342.5K followers

 
@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We'll Be Alright - Ng Zheng Yao

Crystabel – 214K followers

 
@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We'll Be Alright - Ng Zheng Yao

SGAG SG – 110.3K followers

 
@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We'll Be Alright - Ng Zheng Yao

Benjamin Kheng – 15.1K followers

 
@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We'll Be Alright - Ng Zheng Yao

Advocating Good Hygiene with TikTok Ads

#DoTheLifebuoySG is an initiative of Lifebuoy Singapore to promote proper handwashing steps. In its campaign description, Lifebuoy said: Are your loved ones washing their hands right? Lifebuoy challenges you to team up with your fam to #DoTheLifebuoy handwash and be extra clean. Follow our hand washing steps and tag #DoTheLifebuoySG and #ExtraCleanFam. Together, let’s keep Singapore safe! To spread the word to a larger scale, Lifebuoy also made use of TikTok ads. Through the hashtag challenge ad format, the personal care brand was able to reach nearly 2 million views in a short time.

Key Takeaway

There are plenty of ways to have fun at home. As TikTok said in its #stayathome brief, you can cook, play games, and laugh at home! In fact, this is the best time for you to take up the online course or language lessons you’ve been planning to do. Who knows? Maybe you’ll get to speak fluent Japanese in a month. Or you can finally play the guitar in four weeks! But most importantly, we all get to be safe and sound while enjoying being at home. And with that, we also help improve the crisis by staying at or working from home. After all, the only way to fight boredom is to not slack off and be productive wherever you are – so be it at the comforts of your own home!
你知道韓國搜索引擎使用牌名第一的網站嗎? 許多人想到Google,但其實不是的! Google在韓國僅位23%的市場佔有率。 Naver搜索引擎在韓國市佔率高達68%。你無法想像韓國人依賴NAVER上搜索所有訊息,從每日午餐菜單到化妝品評論等等,幾乎所有內容都在這裡找答案。因此在Naver投入廣告行銷,就像是一個擴音器,讓韓國人知道你, 找到你的品牌。

在這個社群媒體當道的時代,分享旅遊精彩照片,提供旅遊資訊小秘訣或評價住宿的酒店都可以成為網路紅人的另一種商業推廣方式。 對於酒店業主來說,獲得知名網紅/KOL的意見絶對是具有開發更多潛在客戶的優勢。 閱讀本文,你將獲得更多關於酒店合作夥伴和KOLs如何聯繫並與亞旅俱樂部(ATC)共享雙贏的更多資息! 亞旅俱樂部是全新的平台式商業型態 亞旅俱樂部是一個網絡社交商務平台,連接酒店區與網紅,旨在將網紅營銷推向一個新的高度! 憑藉著酒店特色介紹,網紅/KOL可以選擇跨亞洲各地的不同酒店,透過申請以獲得免費住宿! 酒店合作夥伴也可以獲得這些網路紅人的免費評論。 亞旅俱樂部對酒店合作夥伴的好處 社群媒體是企業與消費群建立聯繫的有力管道,透過這些俱有影響力的網路紅人以體驗的方式發表,審查後再將評論和分享來提高品牌信譽知名度。 這些KOL透過他們的評論為酒店創造了良好的形象。 Photo Courtesy: Weibo   亞旅俱樂部(ATC)對網紅KOL的好處 每個人都喜歡免費的東西! 網路紅人可以在他們選擇的酒店享受免費住宿。 亞旅俱樂部在網站或App. 提供東南亞跨國家的簽約酒店。 這使得網紅的旅行更加令人興奮,特別是當他們從這些優秀的酒店獲得免費住宿贊助時!   如何註冊? 通過以下簡單步驟加入ATC: [video width="1080" height="1078" mp4="https://www.ihdigital.com.hk/wp-content/uploads/2019/09/ATC-social-app4.mp4"][/video] Video produced by Asia Travel Club | Facebook   通過以下簡單步驟加入ATC系列: 藝赫廣告是亞洲數位行銷專家,在東南亞地區擁有強大的媒體影響力。擅長多國語言,能夠提供在地化的社群媒體行銷、內容行銷,搜尋引擎行銷和網路廣告服務,語言翻譯搭配專業的網頁設計,為企業量身打造數位體驗和社群行銷策略,創造連結消費者與擴展業務的契機,讓品牌在網路行銷上實現革命性的發展,是您國際行銷夥伴首選!立即聯絡我們。...

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