Understanding Digital Marketing in Greater China
The world’s largest digital and social media market is vastly different from its counterpart in the West. Yet the ingredients of a winning strategy are familiar.
Despite being part of Greater China; consumers in China, Hong Kong and Taiwan are very much different in terms of their local culture, language and behaviour. Understanding this is vitally important for anyone trying to engage with Chinese consumers. Take language as an example – Mandarin (Putonghua) is possibly spoken by majority of Chinese in China and Taiwan, but their written forms differ vastly with simplified and traditional versions in China and Taiwan respectively. Cantonese is spoken in Hong Kong yet its written traditional Chinese form differs to that in Taiwan.
No Facebook. No Twitter. No YouTube. Listing the companies that don’t have access to China’s exploding social-media space underscores just how different it is from those compared with Hong Kong and Taiwan. Lack of access to social media sites popular outside of China doesn’t mean that Chinese web surfers don’t micro-blog, upload and watch cat videos or keep up with friends online: there are just local versions of these services. To build an online audience in China and connect with users there, you’ll have to leverage the local social media sites available.
IH Digital’s Greater China team is here to work with your organisation to integrate your brand with Chinese consumers; helping you to easily tap into the different cultures supported by our local in-house team of specialists who are equipped with 10 local Asian languages.
Our Greater China team supports key digital services including:
Web Development & SEO