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  就在月初,藝赫廣告得到中國社群網站新浪微博的正式授權,成為東南亞地區的官方指定代理商 。新的合作關係讓藝赫廣告能夠協助東南亞企業進行微博的帳戶申請認證及行銷廣告,取得進入中國市場關鍵的一塊敲門磚。   新浪微博:中國版推特(Twitter)X臉書(Facebook)合體     根據2017年統計擁有超過6億的用戶人數,微博已然是中國最大的社群媒體平台,每天有數以萬計的華文內容在上頭被創造、分享及搜尋。   從一開始類似推特的微型部落格,發展至今已演化成整合型的內容集散樞紐,猶如「中國版的臉書」,提供長篇內容、多元媒體及線上直播等功能。此外,吸引無數的中國名人以及意見領袖成為使用者,尤其促成了微博難以撼動的社群影響力,成為中國首屈一指的領導社群媒體。 自從2011年開放社群行銷功能,企業可在平台上向廣大的用戶推廣自家的品牌、產品或服務。微博提供多元的社群行銷及廣告工具 ,舉凡社群廣告投放(social display ads)、贊助廣告(promoted feeds)、活動廣告(event-based ad)及活動解決方案(activity solutions)。   透過微博觸及中國觀光客 根據數據顯示,2016年中國觀光客在東南亞地區的人數及花費皆達到新高,且是接續上一年度再次坐上最大消費族群的寶座,僅單年就貢獻了超過400億新台幣的消費額。「要觸及、吸引這些高價值的族群 ,微博無疑是最有效的管道」藝赫廣告執行長 George Foo表示。   相對於微信(WeChat)適合提供個別用戶高度客製化的服務及行銷,微博則更能為品牌在廣大中國群眾中創造聲量、互動及銷售轉換。尤其針對尚未進入中國市場卻正熱切觀望的品牌,最適合透過微博為其首先打響知名度,並建立信任度。   出於中國數位生態的獨特性,中國外的企業最好找尋專業團隊協助在微博上的行銷廣告活動。 George Foo說:「藝赫廣告是個跨國團隊,各國的成員皆具備相當的專業,足以面對無論是中國或其他東南亞市場的各種挑戰。因此,我們有萬全的準備,一同支援想要觸及中國觀光客的廣告主。」   緊接著和微博新建立的夥伴關係,藝赫廣告同時積極推動和其他中國數位媒體巨頭的合作,包含搜尋引擎百度(Baidu)及電子商務網站美團網(Meituan-Dianping)。     我們是亞洲360°數位整合行銷專家,在亞太地區擁有強大的媒體影響力。擅長多國語言,能夠提供在地化的社群媒體行銷、內容行銷,搜尋引擎行銷和網路廣告服務,語言翻譯搭配專業的網頁設計,為企業量身打造數位體驗和社群行銷策略,創造連結消費者與擴展業務的契機,讓品牌在網路行銷上實現革命性的發展,是您國際行銷夥伴首選! ...

The shopping zones and art, entertainment and dining areas of Elements Mall exude a perfect blend of elegance and innovation. Every stroll through the corners of the luxurious shopping mall offers an unconventional way for customers to soak up Hong Kong’s diverse culture. Furthermore, Elements Mall houses...

 Cotai Water Jet offers comfortable ferry transport services between Hong Kong and Macau With Cotai Water Jet’s commitment to providing a comfortable, fast, and dependable ferry transport service, traveling between two of Asia’s greatest destinations, Macau and Hong Kong, becomes a breeze. The Cotai Water Jet...

Instagram will roll out algorithmic changes in the coming months Weeks ago, Instagram posted news about the upcoming changes on its feeds, much to most IG users’ dismay. The algorithmic changes, where Instagram will soon be sorting out photos and videos “based on the likelihood you’ll...

How brands can take advantage of WeChat Pay’s availability overseas for their digital marketing campaigns? Tencent’s WeChat, the popular messaging app, has become an integral part of the Chinese people’s daily routine. In addition to its free messaging and calling features, the WeChat Pay platform is...

As the biggest festival in China, Chinese New Year is also known as the busiest shopping season. A study from Facebook shows that 89% plan their purchases within a month of Lunar New Year, and 59% buy gifts for family and friends, and 25% for...

Instagram and Facebook are moving closer and closer. Previously Instagram loosens its main photo regulation that photos to be uploaded needn’t to be square; you can keep the 4:3 dimensions. Instagram lovers criticize that Facebook is ruining the photo mobile sharing platform, and they don’t...

Asia is the major propeller of global economy, over 4 billion people living in the continent, and 45 percents of which are living in cities and urbanized areas. The internet users are huge in number - 1.4 billion, which is more or less the same as the...

[caption id="attachment_1066" align="aligncenter" width="565"]WeChat is now connecting 500 million people in the world WeChat is now connecting 500 million people in the world (source: WeChat website)[/caption] Unlike Facebook pages, WeChat has its own system to categorize official accounts (公眾號), a.k.a. business pages. Before applying the WeChat business account, you should have a very clear business objective that what you really want to achieve.

The energetic users in China A research tells that WeChat is the hottest social media account in China, with over 500 million monthly active users from 200 countries. And 80% of users are below 35 years old. This group of users is regarded as the age...